Image Laundry has broad experience designing media for events. Immersive, large scale projections, media for shows and performances, dynamic speaker support, side events etc. Our concepts go beyond the media. We develop and design the dramaturgy of the visitors’ experience from the moment they arrive to when they depart through a holistic approach.
'Living THE BEST' was the slogan under which owners and managing directors of the Mercedes-Benz dealerships met in July 2014 for the International Dealer Conference in Hamburg. More than 1,500 guests from over 100 countries attended the Daimler AG conference. Mercedes-Benz made its new 'Best Customer Experience' sales and marketing initiative the central theme of the conference.
Image Laundry created the "audio-visual backbone" of the presentation, staging a 50 by 8-meter projection with trailers, car reveals, speaker support and interactive scenographies for live performances. (see more in scenography) Agencies: Zet:project / Brainwave
Davos, Switzerland, became the base camp for Mercedes-Benz in May 2012. 2,500 European brand representatives met on the occasion of the 2012 International Dealer Conference. Strategic goals, the tools required to achieve them and the desired team spirit were communicated through a sophisticated, all-embracing experience that involved dramaturgy, architecture, media and the setting. Agencies: Zet:project / Brainwave
100 top BASF managers and partners were invited to a workshop in Barcelona: ‘Create Chemistry for a Sustainable Future - Sustainability as an Enabler for Growth’.
Image Laundry was commissioned to create the event trailer and projection mappings at the historic Casa Llotja de Mar, one of Barcelona’s most emblematic monuments representing the city’s economy and culture. Agency: Liganova
Hyundai invited Car Design News for an exclusive sneak preview of the all-new i30, ahead of its global debut at the Frankfurt motor show. at Frankfurt's renowned Cocoon Club was chosen to stage the event because of its interior décor – something Hyundai's European Design Chief, Thomas Buerkle, likened to the Korean company's 'Fluidic Sculpture' design language. Agencies: Joke / Brainwave